McDonalds Video Advertisement Essay Example for Free

McDonalds Video Advertisement Essay This paper analyzes the rhetorical features of one particular video advertisement (2010 see Reference list for details) that was issued on the internet by the multinational burger company McDonalds. It now circulates on the internet with and without the English subtitles. The subtitled text of the advert is a very brief nine lines long, followed by the single tag line â€Å"Come as You are† and the full text is given below at Appendix 1. Hill and Helmers (2008, pp. 51-53) describe how a video uses a particular type of persuasion called â€Å"visual argument† which is rhetorical rather than logical or dialectical. The medium is very compressed and this does not allow full exposition of claim, argument, rebuttal, etc but on the other hand the visual aspect lends a sense of immediacy which written text does not have. They warn, however, that the apparent advantage of seeing rather than reading is partly illusory, since the images presented are highly structured and filtered so as to present a particular viewpoint. In their terminology the McDonalds advert would fall into the category of â€Å"didactic narrative†. The target market for McDonalds products is generally young families and teenagers. The opening shots set a scene which is familiar to this group: a busy and noisy McDonalds restaurant with many smiling faces. A father waits to be served while a son sits at a formica table and talks on his mobile telephone while looking at a photograph. Across the world, in France as well as in other countries, this is a regular occurrence and will resonate with both older and younger viewers who see themselves in the father or son role. The dresscode in the video is casual and â€Å"cool† as evidenced by the beanie hat worn by a customer, and the hoodie worn by the boy who talks. This is typical of styles popular with young urban males. At first it looks like a mainstream father and son, where the son talks to someone romantically on his cellphone. The person on the other end of the telephone is neither seen nor heard and one just assumes out of habit that this person is female. Lines 1-4 are spoken by the boy. The father arrives and lines 5-9 are spoken by the father. As the father quizzes the boy and makes a comparison with himself, the facial expression of the boy makes it clear that the father is not aware of a crucial difference between them: the boy is gay. The Tag line which is presented on a plain screen at the end just before the McDonalds logo â€Å"Come as you are† tacitly acknowledges that people are different, and extends a welcome to all kinds of people. It does not matter whether they are older or younger, gay or straight, they should still come to McDonalds and eat together. The claim, or main issue which the video presents is that diversity is a good thing, and people should be welcome regardless of their sexual orientation. There is no explicit verbal argument to back this up, but the story presents the gay son in a favourable light. This is done by camera angles that focus on his face, and the choice of an attractive young French male actor dressed in pretty average teenage clothes. This is by no means extreme gay activism with stereotypical gay wardrobe, mannerisms and speaking style but a subtle depiction of a situation that a pretty average young gay man is likely to encounter. It all looks and is intended to look â€Å"normal†. The video is youth-focused, because it lets the audience see things from the boy’s perspective, while making it obvious that the father does not appreciate the insider information which audience and boy share. The father represents the traditional French male role model of an experienced older man who is successful with women. The son represents a more up to date role model of a gay French man. An interesting aspect of the video is that there are a number of appeals going on at the same time in different directions. On the one hand there is a main message conveyed by pathos, which shows the young boy’s romantic feelings towards his boyfriend, and his wry acceptance of his father’s old fashioned and rather macho attitudes. On the other hand there is some authority and believability in the role of the father who pays for the meal and takes a positive and fatherly interest in his son. The son is inward looking and reflective, using the personal pronoun â€Å"I† to reveal his feelings, while the father uses the pronoun â€Å"you† more often and directs his feelings outwards. The father cites the evidence of his own experience to offer an example for the boy to follow in his footsteps. McDonalds will be well aware that parents and teenage children, and the sometimes complex and difficult relationship between them is absolutely the territory in which they operate their business. They provide a framework, something like a neutral territory, in which this generational conflict can be worked through, via the activity of buying and eating fast food. In making the gay-friendly message implicit, rather than explicit, McDonalds avoids the possible outcome of presenting a crass or sensationalist message. The way gaps in the narrative are left for the viewer to supply is also very clever, because it flatters the audience and forces them to get involved in constructing the meaning of the advertisement. Ambiguity used in this way is a very powerful rhetorical technique. There is still, of course, the possibility that some viewers will react negatively to the overturning of the traditionally dominant heterosexual point of view. Some viewers will resist the gay-friendly message that is being constructed but this, too, is part of the writer’s intention. Advertisers often court controversy as a means to extend the impact of their message and this is a prime example of that. If some viewers react with an indignant and anti-gay blog post or a you tube video or text response then this in turn provokes pro-gay and pro-McDonald posts from the viewers. The message is then guaranteed durability and a wider circulation. In purely technical production terms this video is a model of economy and precision. There are only two speakers, and each takes only one conversation turn. The product is never mentioned, and the instant recognizability factor with this brand makes this irrelevant in any case. Just in case there is any doubt in the viewer’s mind, however, the logo is added at the end. The colors are muted, and the mood is a gentle family intimacy with some tension caused by the unspoken facts which change the surface meaning of the discourse. Deep meaning is conveyed in shots of the changing expressions on the son’s face, and these meanings are obliquely referred to in the tag line â€Å"Come as you are†. This phrase is used in standard English to mean something like â€Å"don’t dress up specially – there is no need to be formal† and the McDonalds ad suggests an extension of this to mean something like â€Å"you don’t need to pretend you are straight, just be yourself† for a young and gay friendly audience, or â€Å"you don’t need to worry if your son is gay, just come and eat with him as normal† for an older audience who may be less open towards a gay message. The advert makes a plea for tolerance, not for any particular orientation. All of the components of the advert, even including the brief snippet of song saying â€Å"I’m going on my way† at the end, support these same messages and the images work, because they rest on a long McDonalds formula of adverts showing intimate conversations in busy restaurant scenes, but incorporate this new â€Å"diversity† based angle in a positive, friendly and contemporary way. Appendix 1. 1. Boy: Hello? 2. Boy: I was thinking about you too. 3. Boy: I miss you too. 4. Boy: My dad’s coming, I have to hang up. 5. Father: Is this your class picture? 6. Father: You look just like me at your age/ 7. Father: Let me tell you I was quite the ladies’ man! 8. Father: Too bad your class is all boys†¦ 9. Father: You could get all the girls. (Song in the background) 10. Tag line replaces the pictures : Come as you are. Hill, Charles A. and Helmers, Marguerite (2008) Defining Visual Rhetorics. Mahwah, NJ: Lawrence Erlbaum Associates. Lunsford, Andrea A. , Ruskiewicz, John J. , Walters, Keith. (2009) Everything’s an Argument. Boston: Bedford books. McDonald’s video advert â€Å"Come as You Are†, (2010) in French with English subtitles. Available online at: http://www. youtube. com/watch? v=xk8xyONKK_4feature=related

A Prayer For Owen Meany Essay -- essays research papers

Prayer As A Symbol in Irving’s A PRAYER FOR OWEN MEANY In John Irving’s A PRAYER FOR OWEN MEANY there are many prominent symbols. Those of arm-less figures, water, and angels are a few of the more prominent ones but, there are also many symbols that are much more subtle than those few. The most prominent of the subtle symbols is that of prayer. Prayer, in an of itself, is an idea. But, in A PRAYER FOR OWEN MEANY, Irving uses it to convey many more abstract concepts. "THE TROUBLE WITH CHURCH IS THE SERVICE." Owen states. "A SERVICE IS CONDUCTED FOR A MASS AUDIENCE. JUST WHEN I START TO LIKE THE HYMN, EVERYONE PLOPS DOWN TO PRAY. JUST WHEN I START TO HEAR THE PRAYER, EVERYONE POPS UP TO SING (23)." In this passage prayer is viewed only as a part of the "hocus-pocus (21)" of church ceremony. It is thus representative both of Owen’s view of church formality and ceremony, and of the attitudes that both Owen and Johnny hold toward certain aspects of the church and its traditions. This becomes important on a larger scale when the reader recognizes the conflict that plagues both Johnny and Owen when it comes to religious issues. Johnny states this point clearly when he says, "I was baptized in the Congregational Church, and after some years of fraternity with the Episcopalian...I became rather weak in my religion: in my teens I attended a non-denomination church. Then I became an Anglican...(1)." These freq uent internal religious conflict...

Research Paper on Scrap Metal Trade in Jamaica

Introduction The scrap metal trade is a very controversial topic in Jamaica in recent times. Outside of registered dealers/traders, the industry has garnered interests from many others as it has become a way of life for providing quick income for households. Although the trade started out as a livelihood for these persons the paradigm has shifted and now stems more negatives than positives as unscrupulous persons has used it as an avenue to participate in illegal activities that resulted in the government (Dr.Christopher Tufton – Minister of Industry, Investment and Commerce at the time) instituting an indefinite ban on the Scrap Metal trade in Jamaica in July of 2011. Jamaica has had a number of reported cases of theft of valuable equipment and infrastructure over the last four years amounting to approximately $1 billion (Barrett, 2011). It is for this reason many argue this industry is doing us more harm than good. Scrap Metal theft however is not exclusive to Jamaica; it is a global concern and has been for the past 10 years.Kooi (2010) articulates that the rise in Scrap metal theft is driven by offenders’ recognition that ample metal supplies remain unguarded and that the price of return remains historically high based on heavy international demand. The market conditions made unsecured metal susceptible to increased theft, while causing a boom in scrap metal exports that increased the scrap metal theft problem. It is evident that the scrap metal trade offered both positives and negatives to our country’s economy.It has provided job opportunities to many youths and has given them a sense of achievement as the income allows them to positively contribute to society and their families. It has also been the largest contributor in earnings to the export section â€Å"Crude Materials† for many years (STATIN, 2012). There has been some discourse from the new Minister of Industry, Investment and Commerce Andrew Hylton on reopening the tra de with tough new regulations. This is controversial as the industry is earning less than the losses associated with it.This research seeks to address the questions: 1) What is the public’s sentiment on this controversial issue being faced by our country? 2) How great an effect does legislation have on illegal trading of Scrap Metal presently? 3) Does the problem exist in enforcement of the legislation in place for the Scrap Metal Industry? 4) What punishment measures are in place presently and do they differ from what Jamaican people want in place for Scrap Metal Theft? Statement of the problem:There has been a tremendous level of theft of infrastructure reported from private companies being traded illegally. The focal point of this research is to explore the influence of legislation, enforcement (or lack thereof) of this legislation and punishment measures on illegal trading of Scrap Metal. Significance of the study: The contribution of the Scrap Metal trade to Jamaica†™s earnings is significant, however the losses from theft and illegal trading supersedes its gains. It’s been over a year since the ban was instituted on the Scrap Metal trade and many are still suffering.The placard of a protester (someone who used to have a livelihood from collecting scrap metal) in Riverton Meadows last November read â€Å"When we have no work our kids are robbed of their future† (Jamaica Observer, November 9 2011). It’s hard not to be concerned about the future of our children. But it is also hard to see the detriment this is causing our nation â€Å"Bridges? Water Pipes? Telephone cables? Railway lines? Gates? Road Signs? Not even the dead are spared as these worthless scavengers dig up graves in order to rob the coffins of metal handles. (Editorial – Jamaica Observer July 28 2011, para. 2). As a developing nation, we need to foster growth in all our sectors but at the same time we need to be operating in public interest and for t he good of the whole instead of only in the interest of particulars. Hence, in order to act in support of the livelihoods of our people and protect our infrastructure, while fostering growth within the Scrap Metal trade sector, it is adamant that studies like this are done to look at reducing illegal trading. Research Question:What protocol can be established to minimize illegal trading in the Scrap Metal Industry of Jamaica? General Research Objective: To determine the extent to which legislation, enforcement of the legislation and punishment measures may influence illegal trading of Scrap Metal in Jamaica. Other Objectives: * To generate a public poll on this controversial issue being faced by our country. * To investigate how great an effect legislation has on illegal trading of Scrap Metal. * To examine if the problem exists in enforcement of the legislation in place for the Scrap Metal Industry. To determine what punishment measures the Jamaican people want in place for Scrap M etal Theft. General Research Hypothesis: Better legislation, enforcement and punishment measures will have a strong negative impact on illegal trading of Scrap Metal in Jamaica. Sub Hypotheses: The higher the level of legislation put in place for Scrap Metal Dealers, the lower the level of illegal trading. The higher the level of enforcement of the legislation in place for the Scrap Metal Industry, the lower the level of illegal trading.The higher the level of punishment measures for Scrap Metal theft, the lower the level of illegal trading. Independent Variables Dependent Variable Illegal Trading Legislation Enforcement Punishment Measures Illegal Trading Legislation Enforcement Punishment Measures Literature Review This section contains a review of literature that is related to the concerns of this research paper as well as the conceptualisation of variables chosen.The literature will provide a layout and critical analyses of what has already been researched in relation to the Sc rap Metal Trade Industry here in Jamaica as well as abroad. It is our hope that the literature review will provide a broader perspective on this very pertinent issue being faced by our country today. According to the Ministry Paper Trade Regulations for the Scrap Metal Industry Italy experienced severe delays in the train system due to the theft of copper wires and a number of states across the United States have also been reporting theft of copper wires that support their commercial infrastructure.This paper further states that the Caribbean countries Dominican Republic and Guyana have also experienced increased criminal activities related to scrap metal industry whereby Guyana is considering banning the export of the product altogether in an effort to stop the damage that it is causing the country’s infrastructure and other productive sectors. In recent years however, the problem has been a growing concern in Jamaica. â€Å"Prior to 2003, the scrap metal trade in Jamaica w as more or less limited to a small domestic market and, consequently, the impact of scrap metal theft on other sectors was not significant†. CAPRI Policy Brief B122, January 2012 p. 4). However the article further stated that â€Å"A noticeable increase in scrap metal theft coincided with the sudden rise in scrap metal prices in 2003†, as there has been an increasing growth in the export market, increasing from US$13. 3 million in 2005 to US$99. 58 million in 2006. As a result, â€Å" an interim response to the issue an Order, entitled â€Å"The Trade (Prohibition of Export) (Scrap Metal) Order 2007† was gazetted on October 31, 2007 to temporarily prohibit all exports of scrap metal until trade regulations are introduced.The Order recognized shipments already â€Å"entered† for export into the Customs Department system up to October 30 th 2007. (Ministry Paper Trade Regulations for the Scrap Metal Industry) The Government has banned the multi-billion doll ar scrap metal trade. Dr. Christopher Tufton, the Minister of Industry, announced the ban at a press conference Tuesday afternoon in July of 2011. Dr. Tufton said the ban came against the background of the widespread theft of metals over the past three years as well as the warnings to scrap metal dealers to implement measures to curb the illegal activities in the trade.Jamaica and other countries to include different states in the United States of America recommended various policies to regulate the scrap metal trade and how to minimize illegal trading. The scrap metal trade in Jamaica does not require a copy of the seller identification be taken and kept on records by the purchasing of dealers. However the 2007 Wisconsin Act 64, requires scrap metal dealers to ask for identification and proof of ownership.The Act further stated that â€Å"seller and deliver of metals must provide motor vehicle operator license, current photograph identification which includes the person’s f ull name, current address, date of birth and identification number†. The Caribbean Policy Research Institution at the University of the West Indies in Mona also support this act in its â€Å"10 steps to Scrap Metal Solution† as policy 3 require that a â€Å"copy of the seller’s identification be taken and kept on record by the purchasing dealer†, and pointed out that this would ensure that a paper trail is created for transaction at the origin.Currently the Jamaica laws do not furnish a specific punishment for metal theft. However, the B. C. government is hoping to reduce metal theft, with new legislation that requires scrap metal dealers to report them to the police. Under the proposed law dealers will have to record the names and addresses of metal sellers and where the sellers got the material, and pass this information on to the police (Renzetti, London â€Å"The Globe and Mail†, July 2012). On the other hand responses in Kooi article recommende d Offering reward money for tips on metal thieves.This way Police, crime prevention organizations, or companies victimized by scrap metal theft can establish hotlines and offer reward money for tips about suspected scrap metal theft. (p 31) Methodology This section will present an overview of the methods that were employed in conducting this research. Research design, population and sampling as well as the instrumentation used for data collection will be the areas of discussion. Research Design Due to the nature of the research, descriptive research was undertaken.It is felt by the researchers that this type of research was the most suitable for the topic under scrutiny. Our research is descriptive in the fact that we merely wish to observe the public’s sentiment on the issue as well as the reasons for the downfall of the scrap metal trade industry in Jamaica. The researchers do not intend to change the way Scrap Metal is traded; instead we have sought to obtain a general ove rview on the extent to which legislation, enforcement of the legislation and punishment measures may influence illegal trading of Scrap Metal in Jamaica.Due to the short time frame that the research was done in, it took the characteristics of a cross sectional study which takes a snapshot of the population at a given time (August – September 2012). The researchers engaged in qualitative methods of gathering data, where questionnaires were administered, an interview was conducted and previous researches on the topic were utilized. Population & Sampling Non-probability sampling was applied to the research, specifically Judgemental/Purposive sampling.Due to our research topic, the population being looked at was residents of Kingston, Jamaica who were perceived to be informed on the topic. Within that population our target groups were members of the Jamaica Constabulary Force, employees of the Ministry of National Security, Truckers/Collectors of Scrap Metal and general working p rofessionals (public sector workers, Physicians, Educators, members of the Research and Economic Programming Division of the Bank of Jamaica, Students and the Self-employed).Our proposed target sample size was 100 persons, however, after 100 questionnaires were administered, only 86 questionnaires were returned. Some respondents failed to answer all questions on the instrument therefore for those questions not answered, (e. g. Questions 4, 9, & 10-12) their sample size was reduced by three, four and three respectively. Instrumentation for Data Collection Due to the nature of the research topic, qualitative research in the forms of questionnaires and an interview was used to collect data. The questionnaire consisted of twelve questions of both open-ended and closed-ended response formats.There were only two open-ended response format questions (questions 1 and 9(partially) -please see appendix for a copy of the instrument). The closed-ended response format which the rest of instrumen t demonstrated provided fixed responses. These responses used mainly nominal ranking (e. g. Questions 1-6, 8-12) and also ordinal (e. g. Question 7). The questionnaire’s purpose was to adequately obtain the respondents’ opinions about the relationship between the independent and dependent variables outlined for this research.The combination of questions all addressed concepts such as the public’s opinion on the ban placed on the Scrap Metal Industry, where they thought the weakest link in the trade was, rules and regulations in place and punishment measures for Scrap Metal theft . An interview was conducted with a Mr. Derrick Mitchell on Wednesday, September 05, 2012. Mr. Mitchell is a licensed dealer in Clarendon and operates Mitchell’s Scrap metal. This interview consisted of open-ended questions which gave him ample freedom in his responses (please see appendix for a copy of the questions asked).In addition, electronic research as well as a thorough ov erview of this very current topic in the media was employed to aid in background information discussed in the literature review and throughout this paper. Findings and Discussion After giving some background to the topic of interest by reviewing relevant literature, providing the conceptualization and operational definitions of our variables, discussing how the sample was chosen and the instrumentation used to obtain data, this section will now look at our results from the interview conducted and questionnaires administered and returned. Interview ResultsHe stated that the government is responsible for closing down the trade and that there are poor regulations in the monitoring system. He also mentioned that the customs officers are not fully monitoring the containers as they often leave the container open over night that will attract the criminals to load on illegal metals or metals that they are not licensed to be traded. He mentioned that each dealer should have license that allo ws them to trade various types of metals but because of the theft if gets them into trouble as there containers will be found with metal that they should not be trading.Mr. Mitchell mentioned that if the customs officers were caring out there duties properly they would detect the illegal metals before export. He recommends that instead of having one central site ( as is being proposed in the new regulations by Minister Andrew Hylton) that the government look at setting up regional sites as this may be more feasible for the rural traders. Transporting metal to the central site for checking will quickly become a costly burden for traders. Survey Results & Findings There were one hundred questionnaires administered and eighty-six returned.Below are the results from the survey: Figure 1 below shows the public sentiment on the ban placed on the Industry which relates to question two of the questionnaire administered. It is evident why this issue is as controversial as it has been in rece nt times as the responses indicated almost a 50/50 split in opinion. 52% of respondents feel that the ban should not be lifted, while 48% feel it should be – one of this 48% exclaimed â€Å"We must recycle! Measures need to be put in place to protect the industry! †Figure 2 goes further to demonstrate how the public feels about the industry and who is to blame for the problems associated with it. This relates to question three of the questionnaire. Majority of the respondents believe the problem lies at the point of collection/scrap yards. Legislation Figure 3 relates to question eight of the questionnaire. It shows that 91% of the respondents think that Scrap Metal dealers should send a list of all metals purchased to the police in order to trace potentially stolen material. Figure 4 and 5 related to question eleven and twelve respectively.The answers to these questions were directly related. 81% of the respondents think the ban should remain on copper since it is a h igh target metal for theft, however that same 81% also believed that allowing select dealers only in the trade of copper was a smart alternative. Enforcement Figure 6 (relating to question six on the questionnaire) and Figure 7 (relating to question seven of the questionnaire) is showing that 93% of the public believe that rules and regulations need improving, and almost all respondents think there are â€Å"too little† measures in place currently.However, Punishment Measures Figure 8 shows the responses to question nine of the questionnaire. It alludes to how the public feels about Scrap Metal theft. Most respondents believed that being confined behind bars is the most appropriate punishment while at a close second was the punishment of paying a fine. This question also included an open-response format which allowed people to speak freely about their opinion on necessary punishment measures.Some of these responses included: â€Å"Entity suffering from the theft should be co mpensated to replace item†, â€Å"Person should provide labour (with stipend)to whomever was affected at the cost of the stolen metals†, â€Å"Standard meaningful fee for all, a thief is a thief – big or small! † and â€Å"Hard Labour Community service†. There were also suggestions of â€Å"Death Penalty† and â€Å"Life in Prison†, which indicate that people need the punishment measures for scrap metal theft to have some power of intimidation for these thieves.Conclusion (Answers to our sub research questions below) 1)What is the public’s sentiment on this controversial issue being faced by our country? 2)How great an effect does legislation have on illegal trading of Scrap Metal presently? 3)Does the problem exist in enforcement of the legislation in place for the Scrap Metal Industry? 4)What punishment measures are in place presently and do they differ from what Jamaican people want in place for Scrap Metal Theft?

Newspapers vs. Digital News Who Will Win

Are newspapers dying? That’s the raging debate these days. Many say the demise of the daily paper is just a matter of time—and not much time at that. The future of journalism is in the digital world of websites and apps—not newsprint—they say. But wait. Another group of folks insist that newspapers have been with us for hundreds of years, and although all news may someday be found online, papers have plenty of life in them yet. So who’s right?  Here are the arguments so you can decide. Newspapers Are Dead Newspaper circulation is dropping, display and classified ad revenue are drying up, and the industry has experienced an unprecedented wave of layoffs in recent years. A third of the large newsrooms across the country had layoffs between 2017 and April 2018 alone. Big metro papers such as the Rocky Mountain News and Seattle Post-Intelligencer have gone under, and even bigger newspaper companies such as the Tribune Company have been in bankruptcy. Gloomy business considerations aside, the dead-newspaper people say the internet is just a better place to get news. â€Å"On the web, newspapers are live, and they can supplement their coverage with audio, video, and the invaluable resources of their vast archives,† said Jeffrey I. Cole, director of USCs s Digital Future Center. â€Å"For the first time in 60 years, newspapers are back in the breaking news business, except now their delivery method is electronic and not paper.† Conclusion: The internet will kill off newspapers. Papers Arent Dead—Not Yet, Anyway Yes, newspapers are facing tough times, and yes, the internet can offer many things that papers can’t. But pundits and prognosticators have been predicting the death of newspapers for decades. Radio, TV, and now the internet were all supposed to kill them off, but they’re still here. Contrary to expectations, many newspapers remain profitable, although they no longer have the 20 percent profit margins they did in the late 1990s. Rick Edmonds, a media business analyst for the Poynter Institute, says the widespread newspaper industry layoffs of the last decade should make papers more viable. â€Å"At the end of the day, these companies are operating more leanly now,† Edmonds said. â€Å"The business will be smaller and there may be more reductions, but there should enough profit there to make a viable business for some years to come.† Years after the digital pundits started predicting the demise of print, newspapers still take significant revenue from print advertising, but it declined from $60 billion to about $16.5 billion between 2010 and 2017.   And those who claim that the future of news is online and only online ignore one critical point: Online ad revenue alone just isn’t enough to support most news companies. Google and Facebook dominate when it comes to online ad revenue. So online news sites will need an as-yet undiscovered business model to survive.   Paywalls One possibility may be paywalls, which many newspapers and news websites are increasingly using to generate much-needed revenue. The 2013 Pew Research Center media report found that paywalls had been adopted at 450 of the countrys 1,380 dailies, though they wont replace all the lost revenue from shrinking ad and subscription sales. That study also found that the success of paywalls combined with a print subscription and single-copy price increases has led to a stabilization—or, in some cases, even an increase in revenues from circulation. Digital subscriptions are growing. In the age of Netflix and Spotify, people are coming around to paying for content again, wrote John Micklethwait for Bloomberg in 2018. Until someone figures out how to make online-only news sites profitable (theyve also suffered layoffs), newspapers arent going anywhere. Despite the occasional scandal at print institutions, they remain trusted sources of information that people turn to cut through the clutter of (potentially fake) online news or for the real story when social media outlets show them information on an event slanted in any number of ways. Conclusion: Newspapers arent going anywhere.